Comprehensive technical SEO analysis with actionable fixes to improve search rankings and site performance
25
Requires immediate attention
33
Should be addressed soon
7
Address when possible
170
Ranking pages reviewed
Critical pages that were ranking well are now returning 404 or lost from index
Recreate critical collection pages: /collections/trenssitakit, /collections/tyllihameet, /collections/kashmir-neuleet, /collections/ale. Ensure proper product tagging and internal linking.
If pages were intentionally removed, create 301 redirects to relevant alternatives. Monitor Search Console for 404 errors.
Remove deleted pages from XML sitemap. Submit updated sitemap to Google Search Console.
Multiple collection pages competing for the same keywords, diluting ranking signals
Merge similar collections or clearly differentiate with unique keywords. Use canonical tags if needed.
Ensure each collection has clear keyword focus. Link from products to appropriate collections only.
Write unique descriptions for each collection targeting different keyword sets.
Mobile usability issues affecting user experience and rankings
Ensure all buttons and links are at least 48x48px on mobile. Add spacing between clickable elements.
Use minimum 16px font size for body text on mobile. Scale headings appropriately.
Reduce mobile page weight. Defer non-critical JavaScript. Optimize images specifically for mobile.
Meta tag issues affecting search result appearance and click-through rates
Write unique, compelling Finnish-language descriptions (150-160 chars) for all collection pages. Include target keywords naturally.
Format: '[Product Category] | Andiata'. Include primary Finnish keyword. Keep under 60 characters.
Implement Open Graph (og:title, og:description, og:image) and Twitter Card meta tags for better social sharing.
Ensure every collection page has exactly one H1 tag with the primary keyword. Use H2-H6 for subheadings.
Missing or invalid schema markup affecting rich snippet eligibility
Add Product schema with price, availability, image, and description to all product pages. Use JSON-LD format.
Implement BreadcrumbList schema on all pages to show hierarchy in search results.
Add Organization schema to homepage with brand name, logo, social profiles, and contact information.
If you have customer reviews, implement AggregateRating schema to show star ratings in search results.
Image optimization issues affecting page speed and accessibility
Add descriptive Finnish-language alt text to all images. Include product name and key attributes (color, style).
Compress all images to <100KB. Use WebP format with fallback. Shopify apps like TinyIMG can help automate this.
Add loading='lazy' attribute to below-fold images. Prioritize loading of hero images.
Use Shopify's image_url filter with different sizes for mobile, tablet, and desktop.
Internal linking structure issues affecting crawlability and authority flow
Ensure every collection and important page is linked from at least 2-3 other pages.
Important collections should be reachable within 2 clicks from homepage. Add to main navigation or homepage featured sections.
Link from blog posts and style guides to relevant product collections using descriptive anchor text.
Improves rankings and user experience
Better rankings, higher conversion rates
Improves crawl efficiency
Prevents crawling unnecessary pages
Recover 400-600 monthly visits from lost pages
Improved CTR and mobile rankings
Eligible for rich snippets, better crawlability
Better page speed scores, improved user experience
Addressing these technical SEO issues will improve your search rankings, user experience, and organic traffic.