Implementation Roadmap

6-Month SEO Implementation Plan

From 16K to 35K+ monthly organic visits

Implementation Overview

Timeline

3 months
Foundation phase
6 months
Comprehensive rollout

Expected ROI

10-15x
return on investment

Target Traffic

25,000
by Month 6
35,000+
by Month 12

Pages to Build

28
in 90 days
40+
by month 6

Month-by-Month Plan

Week 1: Lost Page Recovery - Part 1

  • Recreate /collections/trenssitakit (trench coats) - was ranking #2
  • Recreate /collections/tyllihameet (tulle skirts) - was ranking #3
  • Restore /collections/ale (sale/outlet) - lost 380+ visits
  • Technical audit of why pages were lost

Week 2: Lost Page Recovery - Part 2

  • Recreate /collections/kashmir-neuleet (cashmere knitwear)
  • Restore product page for lightweight down jacket
  • Fix internal linking to recovered pages
  • Submit updated sitemap to Google

Week 3: Collection Optimization

  • Optimize /collections/mustat-mekot (black dresses) - push from #10 to top 5
  • Refresh /collections/villakangastakit (wool coats) - prevent decline
  • Fix collection cannibalization (bleiserit vs jakut)
  • Update collection descriptions with target keywords

Week 4: Technical Cleanup & Monitoring

  • Implement proper canonical tags across collections
  • Fix duplicate content issues
  • Set up position tracking for recovered pages
  • Create 301 redirects where needed

📦 Deliverables:

8 recovered/optimized collection pages
Fixed collection cannibalization
Updated internal linking structure
Position tracking dashboard
Technical SEO audit report

Expected Results:

  • ✓Recover 400-600 monthly organic visits
  • ✓Restore rankings for 15-20 lost keywords
  • ✓Improve positions for 10+ existing keywords
  • ✓Reduce cannibalization issues by 80%

Resource Allocation

Content Creation

35%
35%

Collection pages, product descriptions, style guides, and editorial content

Technical SEO

25%
25%

Site structure, schema markup, performance optimization, technical fixes

Design & UX

15%
15%

Collection page templates, style guide design, mobile optimization

Link Building

10%
10%

Outreach, partnerships, digital PR, influencer collaborations

Tools & Monitoring

10%
10%

SEO tools, analytics, position tracking, reporting

Contingency

5%
5%

Buffer for unexpected issues or opportunities

Success Metrics

Track these KPIs monthly to measure progress

MetricCurrentMonth 3Month 6Month 12
Organic Traffic16,16620,00025,00035,000
Ranking Keywords328400450500+
Top 3 Positions456080100+
Ranking Pages170195210230
Organic Conversion Rate2.1%2.5%2.8%3.2%
Domain Authority~25283235+

Key Milestones

M3

Foundation Complete

All lost pages recovered, cannibalization fixed, and color collections launched

📊 20,000 monthly visits, 400 ranking keywords, 15+ new collection pages live
M6

Authority Established

Content hub launched, technical SEO optimized, initial link building complete

📊 25,000 monthly visits, 450 ranking keywords, 80+ top 3 positions
M9

Competitive Position

Established as top Finnish fashion brand for SEO, strong seasonal performance

📊 30,000 monthly visits, competitive with smaller Finnish retailers
M12

Market Leader

Dominant in niche categories, strong brand authority, sustainable growth trajectory

📊 35,000+ monthly visits, 500+ keywords, recognized fashion authority

Risk Assessment & Mitigation

MEDIUM RISK

Algorithm Updates

Mitigation:

Follow white-hat SEO practices, focus on user experience and quality content. Diversify traffic sources. Monitor Google updates and adapt quickly.

MEDIUM RISK

Competitor Retaliation

Mitigation:

Build strong brand moat through unique content and customer experience. Focus on niche categories where we can dominate. Continuous monitoring of competitor strategies.

HIGH RISK

Seasonal Traffic Fluctuations

Mitigation:

Plan content calendar around fashion seasons. Build evergreen content alongside seasonal. Diversify across multiple product categories.

LOW RISK

Technical Implementation Delays

Mitigation:

Buffer time built into timeline. Prioritize high-impact changes. Work with experienced Shopify developers familiar with SEO best practices.

LOW RISK

Content Quality Issues

Mitigation:

Work with native Finnish speakers. Hire fashion content specialists. Implement content review process. Test with target audience.

MEDIUM RISK

Budget Constraints

Mitigation:

Prioritize high-ROI activities. DIY where possible. Leverage existing team skills. Phase implementation to spread costs.

Ready to Transform Andiata's SEO?

This comprehensive strategy can grow organic traffic by 115% in 12 months

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