SEO Strategy for Andiata

From 16K to 35K+ Monthly Visits

Strategic roadmap to recover lost keywords, expand market presence, and establish Andiata as a leader in Finnish fashion e-commerce

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Executive Summary

Current Situation

Andiata.fi currently receives 16,166 monthly organic visits but has lost 308 keywords (48% decline) in recent months. While holding #1 positions for branded terms, the site faces significant challenges with category cannibalization and lost collection pages.

Opportunity

328 active keywords with strong positions in Finnish fashion market. Major opportunity to recover lost keywords, expand into non-branded terms, and compete with local fashion retailers rather than massive e-commerce giants.

Strategy

Focus on recovering lost collection pages, expanding product category content, targeting Finnish fashion search terms, and building topical authority in women's professional wear and occasion fashion.

Implementation

6-month phased approach: Month 1-2 recover lost pages, Month 3-4 expand product categories, Month 5-6 build content hub for fashion guidance and styling tips.

Key Metrics Overview

traffic
Monthly Organic Traffic
Current:16,166
Previous:16,577
Change:-411 (-2.5%)
Target (M6):25,000
keywords
Ranking Keywords
Current:328
Previous:636
Lost:-308 (-48%)
Position #1:45+
pages
Ranking Pages
Current:170
Previous:240
Lost:-70 (-29%)
Collections:65
competitors
Competitive Position
Main Competitors:20+
Common Keywords:254
Top Competitor:Zalando.fi
Market Share:0.7%

Strategic Insights

Critical Challenges
  • •Lost 308 keywords in recent months (48% decline)
  • •Lost important collection pages (trench-coats, season-sale, occasionwear)
  • •Strong on branded terms but weak on category terms
  • •Competing against giants like Zalando, H&M, Stockmann
  • •Declining traffic despite holding #1 positions
Key Opportunities
  • •Strong #1 positions: 45+ keywords including 'jakkupuku', 'housupuku'
  • •Finnish market focus vs global competitors
  • •Niche in professional/occasion wear for women
  • •Lower competition Finnish fashion terms available
  • •Smaller local competitors with overlapping audiences
Quick Wins Available
  • •Recover lost collection pages (immediate 600+ traffic)
  • •Fix collection cannibalization issues
  • •Expand color-specific product pages (sininen mekko, musta neule)
  • •Target Finnish fashion question keywords
  • •Optimize existing #1 positions for more traffic

Competitive Landscape

Top 5 Competitors
Main competitors in the Finnish fashion e-commerce market
CompetitorTotal KeywordsCommon KeywordsMonthly TrafficMarket Share
Zalando.fi32,637254962,4230.7%
Stockmann.com27,050202488,2850.7%
H&M.com16,056214527,6751.3%
Kekale.fi7,111194129,2482.6%
Vila.com1,44012649,3137.1%

Explore the Strategy

Competitive Analysis
Deep dive into how Andiata compares with Zalando, Stockmann, and Finnish fashion retailers
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Keyword Gap Analysis
Lost keywords analysis and opportunities to recover traffic from competitors
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Site Architecture Plan
Recommended site structure to prevent cannibalization and maximize keyword coverage
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Technical Site Audit
Technical SEO issues identified and recommended fixes for improved performance
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Implementation Roadmap
6-month phased implementation plan with timelines, budgets, and expected outcomes
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Ready to Transform Andiata's SEO?

This comprehensive strategy can grow organic traffic by 115% in 12 months

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