Site Architecture Plan

Recommended Site Structure:
35+ Strategic Pages

From collection cannibalization to organized topical authority

35
Total Pages
120
Keywords Targeted
5
Critical Priority
18
Avg. Difficulty

Current Problems

Lost High-Value Collection Pages

Critical collection pages that were ranking well have been removed or are no longer indexed, causing immediate traffic loss.

• trench coat (2,000 volume, was #2)
• season sale/outlet (600+ traffic lost)
• occasionwear collection (855 traffic lost)
• tulle skirts (1,700 volume, was #3)
• cashmere knitwear (900+ volume)
Impact: Lost 600-800 monthly visits from these pages alone

Collection Page Cannibalization

Multiple collection pages competing for same keywords, splitting authority and confusing search engines.

• /collections/bleiserit vs /collections/jakut
• /collections/mekot vs /collections/juhlamekot
• /collections/all targeting branded terms
• Product pages competing with collections
Impact: Diluted ranking signals, inconsistent positions

Missing Color/Attribute Collections

High-volume color-specific searches not matched with dedicated collection pages.

• musta mekko (3,700 volume) - no dedicated page
• sininen mekko (1,200 volume) - new page ranking #4
• mustat housut (800 volume) - new page ranking #7
• vihreä villakangastakki (450 volume) - product only
Impact: Missing 500-800 potential monthly visits

Recommended Site Structure

Strategy: Create focused pages targeting specific keyword clusters. Each page optimized for 2-5 closely related keywords instead of trying to rank for everything on one page.

Andiata.fi HomepageHIGH
/
Focus on brand, trending products, and main category navigation. Remove keyword targeting from homepage.
3 keywords8,100 volume/moDifficulty: 0Est. Traffic: 8,000-9,000/moMonth 1
Collections HubMEDIUM
/collections
Main collections directory - organize all collection pages with clear hierarchy
5 keywords2,400 volume/moDifficulty: 12Est. Traffic: 400-600/moMonth 1
Category CollectionsCRITICAL
/collections/*
Main product category pages
45 keywords15,200 volume/moDifficulty: 15Est. Traffic: 4,000-5,000/moMonth 1-2
Bleiserit (Blazers)HIGH
/collections/bleiserit
Main blazer collection - currently ranking well
15 keywords3,200 volume/moDifficulty: 16Est. Traffic: 1,400-1,600/moMonth 1
Juhlatyylit (Occasion Wear)HIGH
/collections/juhlatyylit
Occasion wear collection - strong performer
12 keywords2,800 volume/moDifficulty: 18Est. Traffic: 1,200-1,500/moMonth 1
Mekot (Dresses)HIGH
/collections/mekot
Main dress collection
18 keywords4,500 volume/moDifficulty: 12Est. Traffic: 1,000-1,200/moMonth 1
Housut (Trousers)MEDIUM
/collections/housut
Main trousers collection
10 keywords2,300 volume/moDifficulty: 14Est. Traffic: 300-400/moMonth 2
Takit (Coats)MEDIUM
/collections/takit
Main coats collection - needs subcategories
8 keywords1,800 volume/moDifficulty: 19Est. Traffic: 200-300/moMonth 2
Color-Specific CollectionsCRITICAL
/collections/color-*
Dedicated pages for high-volume color searches
25 keywords9,200 volume/moDifficulty: 16Est. Traffic: 800-1,200/moMonth 2
Mustat Mekot (Black Dresses)CRITICAL
/collections/mustat-mekot
High-volume keyword - currently exists but needs optimization
5 keywords4,500 volume/moDifficulty: 13Est. Traffic: 300-400/moMonth 2
Siniset Mekot (Blue Dresses)HIGH
/collections/siniset-mekot
Already ranking #4 - optimize to top 3
4 keywords1,500 volume/moDifficulty: 13Est. Traffic: 150-200/moMonth 2
Mustat Housut (Black Trousers)MEDIUM
/collections/mustat-housut
Ranking #7 - optimize to top 3
3 keywords1,200 volume/moDifficulty: 26Est. Traffic: 100-150/moMonth 3
Material-Specific CollectionsHIGH
/collections/material-*
Collections organized by fabric/material type
18 keywords4,800 volume/moDifficulty: 21Est. Traffic: 400-600/moMonth 3
Villakangastakit (Wool Coats)HIGH
/collections/villakangastakit
Currently exists but declining - needs refresh
8 keywords2,800 volume/moDifficulty: 18Est. Traffic: 200-300/moMonth 2
Silkkipuserot (Silk Shirts)MEDIUM
/collections/silkkipuserot
Good performer - maintain and expand
4 keywords1,000 volume/moDifficulty: 25Est. Traffic: 80-100/moMonth 3
Kashmir Neuleet (Cashmere Knitwear)CRITICAL
/collections/kashmir-neuleet
CRITICAL RECOVERY - was ranking, now lost
6 keywords1,000 volume/moDifficulty: 27Est. Traffic: 120-150/moMonth 1
Style-Specific CollectionsCRITICAL
/collections/style-*
Collections organized by style/occasion
20 keywords6,400 volume/moDifficulty: 17Est. Traffic: 600-800/moMonth 1-2
Trenssitakit (Trench Coats)CRITICAL
/collections/trenssitakit
CRITICAL RECOVERY - was #2, now completely lost
4 keywords2,200 volume/moDifficulty: 24Est. Traffic: 200-300/moMonth 1
Valmistujaismekot (Graduation Dresses)HIGH
/collections/valmistujaismekot
Declining from #5 to #9 - needs optimization
3 keywords2,200 volume/moDifficulty: 15Est. Traffic: 100-150/moMonth 2
Tyllihameet (Tulle Skirts)CRITICAL
/collections/tyllihameet
CRITICAL RECOVERY - was #3, completely lost
2 keywords2,000 volume/moDifficulty: 18Est. Traffic: 200-250/moMonth 1
Seasonal CollectionsHIGH
/collections/seasonal-*
Time-sensitive collections for seasonal shopping
12 keywords3,200 volume/moDifficulty: 14Est. Traffic: 400-600/moMonth 3
Sale/OutletCRITICAL
/collections/ale
RECOVERY - outlet page was driving 380+ visits
3 keywords650 volume/moDifficulty: 13Est. Traffic: 200-250/moMonth 1
Uutuudet (New Arrivals)MEDIUM
/collections/new-in
Currently exists - maintain
4 keywords1,200 volume/moDifficulty: 12Est. Traffic: 200-250/moMonth 2

Top 10 Priority Pages

These pages should be built first to maximize early SEO impact

#PageKeywordsVolume/moDifficultyPriorityScoreEst. TrafficTimeline
1
Trenssitakit (Trench Coats)
/collections/trenssitakit
42,20024CRITICAL95200-300/moWeek 1
2
Tyllihameet (Tulle Skirts)
/collections/tyllihameet
22,00018CRITICAL92200-250/moWeek 1
3
Kashmir Neuleet (Cashmere Knitwear)
/collections/kashmir-neuleet
61,00027CRITICAL90120-150/moWeek 2
4
Ale/Outlet Collection
/collections/ale
365013CRITICAL88200-250/moWeek 1
5
Mustat Mekot (Black Dresses) - Optimize
/collections/mustat-mekot
54,50013CRITICAL87300-400/moWeek 2
6
Kevytuntuvatakki (Lightweight Down Jacket)
/products/lightweight-down-jacket
11,80042HIGH75100-150/moWeek 3
7
Valmistujaismekot - Optimize
/collections/valmistujaismekot
32,20015HIGH82150-200/moWeek 2
8
Siniset Mekot - Optimize
/collections/siniset-mekot
41,50013HIGH78150-200/moWeek 3
9
Mustat Housut (Black Trousers)
/collections/mustat-housut
31,20026MEDIUM72100-150/moWeek 4
10
Villakangastakit - Refresh
/collections/villakangastakit
82,80018HIGH80200-300/moWeek 2

Implementation Timeline

3-month phased rollout with clear milestones and expected outcomes

Month 1

Recovery Phase - Restore Lost Pages

Timeline
Weeks 1-4
Pages to Build
8 pages
Expected Results
Recover 400-600 monthly visits

Focus:

Recreate and optimize critical lost collection pages that were previously ranking well

Deliverables:

✓Recreate trench coat collection (/collections/trenssitakit)
✓Recreate tulle skirt collection (/collections/tyllihameet)
✓Recreate cashmere knitwear collection (/collections/kashmir-neuleet)
✓Restore sale/outlet page (/collections/ale)
✓Optimize existing black dress collection
✓Fix collection cannibalization issues
✓Update internal linking structure
✓Monitor position recovery

Traffic Growth Projection

Month 3
600-900
visits/month
Month 6
1,200-1,800
visits/month
Month 12
2,500-3,500
visits/month
Month 18
4,000-5,000
visits/month

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