Transforming Heritage Fashion
Into a Digital-First Powerhouse
Helping Premium Fashion & Lifestyle Brands Modernize Their Digital Presence
I specialize in transforming heritage brands into digital powerhouses while preserving their brand equity. With over a decade of experience in e-commerce management and performance marketing, I help companies achieve sustainable growth through data-driven strategies and customer-centric approaches.
My expertise spans the full digital marketing spectrum—from strategic planning and platform optimization to paid media execution and analytics infrastructure. I thrive in bridging the gap between brand storytelling and measurable business outcomes.
Andiata Fashion House Digital Transformation
Comprehensive digital transformation strategy for 39-year-old Finnish fashion house combining Scandinavian minimalism with Parisian femininity
Key Highlights
What's Inside
- ✓Comprehensive digital state analysis and market research
- ✓6-pillar digital transformation strategy with clear roadmap
- ✓Performance marketing infrastructure recommendations
- ✓90-day implementation plan with projected outcomes
- ✓E-commerce optimization and conversion strategy
Core Competencies
Full-stack digital marketing expertise across strategy, execution, and optimization
E-commerce Management
Platform optimization, conversion strategy, and user experience design
Paid Media
Google Ads, Meta, TikTok advertising, and programmatic campaigns
Email Marketing
Automation, segmentation, lifecycle campaigns, and retention strategy
Analytics
Data infrastructure, attribution modeling, and performance reporting
Content Strategy
SEO, content-to-commerce, storytelling, and brand narratives
Digital Transformation
Change management, technology migration, and organizational evolution
Ready to Transform Your Digital Presence?
Let's discuss how data-driven strategy and performance marketing can help your brand achieve sustainable growth while preserving brand equity.
Want to see how I approach digital transformation?
Explore the Andiata Case Study